The Title Writing Blog
Practical, no-fluff guides to writing titles and headlines that get clicks, reads, and shares.
Personalizing Subject Lines Without Being Creepy
Learn how to personalize email subject lines without being creepy, using relevance over surveillance, with strong vs. weak examples that lift opens and trust.
Writing Chapter Titles That Keep Readers Turning Pages
Learn how to write chapter titles that keep readers turning pages. Practical tips on curiosity, clarity, and pacing for fiction and nonfiction books alike.
The Emotional Triggers Behind Click-Worthy Titles
Explore the emotional triggers behind click-worthy titles, from fear to belonging, with real examples and a framework for matching emotion to audience.
The Best Email Subject Line Length
Find the best email subject line length for mobile and desktop, with character and word count benchmarks plus strong vs. weak examples to maximize open rates.
Writing Google Ads Headlines That Get Clicks
Learn how to write Google Ads headlines that get clicks. Practical tips on character limits, keyword insertion, and proven headline formulas for better CTR.
The Best Length for YouTube Titles
How long should a YouTube title be? Learn the ideal character count for titles that avoid truncation, rank in search, and earn clicks on every device.
Localizing Titles for Global Audiences
Localizing titles for global audiences means more than translation. Learn to adapt idioms, length, tone, and cultural references so headlines land everywhere.
The Ideal Title Length for Clicks and SEO
What is the ideal title length for clicks and SEO? Learn the character and word counts that work across Google, YouTube, email, and social, with examples.
Why Numbers in Titles Boost Clicks (and How to Use Them)
Find out why numbers in titles boost clicks, which numbers perform best, and how to use them in headlines for blogs, videos, and ads without overdoing it.
Matching Your YouTube Title to Your Thumbnail
Your YouTube title and thumbnail work as a team. Learn how to match them so they complement each other, boost click-through rate, and earn more views.
How to Use the Curiosity Gap in Your Titles
Learn how to use the curiosity gap in your titles to boost clicks without misleading readers. Real examples, formulas, and the line you should never cross.
10 Proven Title Formulas You Can Steal
Steal 10 proven title formulas for blogs, videos, and ads. Each comes with a fill-in template and real strong-vs-weak examples you can use today.